Feedback on WTM London
Looking at our traditional market numbers, we see a trend across the European Markets of a fall-off compared to 2018. With this in mind, we question, ‘Is it worth our marketing spend and energy to head over the sea to preach the word on our beautiful space or perhaps market from South Africa?’
We caught up with Keith Matthews, Tourism KZN Regional Manager: Europe, and Belinda Spence, Chairlady of the Drakensberg Experience. Who both attended WTM London 2019 and South African Tourism School UK.
Keith Matthews, Tourism KZN:
“WTM London is a perfect platform for products because buyers want something they can buy and they therefore look for the possibility of contracting. So it’s a great platform for products. As TKZN we use the platform to negotiate increased brochure listing of KZN products and we also seek opportunities for joint marketing initiatives in order to promote KZN. We have successfully achieved this in the past.”
“The increased direct flights have had an amazing effect on the province, in fact King Shaka International Airport is said to be the fastest growing airport in South Africa as a result of the increased direct flights. At WTM some tour operators reported that the direct flights (BA in particular) have done wonders for them and their clients.”
“SAT school is also a great platform, one can meet good quality agents. Besides forming relationships with new agents, you gain crucial insight into on some of the strong markets.”
Belinda Spence, Chairlady of the Drakensberg Experience:
“Three days filled of meetings, noise and a lot of talking. It was fabulous being on the SAT stand. It gave us presence and importance. TKZN and SAT are starting to take Drakensberg Experience seriously when we attend such shows. “
Belinda emphasised the need to have created meetings through the WTM appointment booking system prior to arrival. Although it does have it’s hiccups this is the only format to target those Industry players you wish to engage with on your product. Walk-in’s are not of huge significance, however do still happen.
SAT School UK, the feedback from Belinda, was that it was rather disorganized compared to previous years with a poor turn out of agents.
How do YOU get to promote your tourism business to the international market in 2020?
- Contact your CTO to find out whether they plan on sending a representative to any of the international trade shows
- Promote your business through the South African trade shows that attract a wide spread of quality International buyers ie WTM Africa and Africa’s Travel Indaba.
- Watch the N3 Gateway Member Newsletter, as we inform you on the international opportunities you could apply funding to take part in through the Department of Tourism, South Africa.
Contact Lori on 2020 opportunities