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About

Background

The N3 Gateway Tourism Association was established in March 2008. It was initiated by N3 Toll Concession (RF) Proprietary Limited (N3TC) and has, to date, been primarily funded by N3TC. It is a registered Non-Profit Company that was formed to fulfil the role of marketing the region as a world class travel destination to domestic and international tourists.

The N3 Gateway region runs from Tshwane/Pretoria in the north to Valley of a Thousand Hills in the south, traversing four provinces, namely KwaZulu-Natal, Free State, Mpumalanga and Gauteng. The region incorporates cross-border tourism with Lesotho, through Phuthaditjhaba, Caledonspoort and Sani Pass; and includes the Battlefields Route up to Newcastle.

The project is managed by a Non-Executive Board of Directors and a team with the skills and expertise required to enable the N3 Gateway to fulfil its purpose.

Purpose

The main purpose of the N3 Gateway is to collectively market and showcase the tourism experiences of its membership.

It is the N3 Gateway’s objective to co-operate and work with every sector of the tourism industry and contribute towards the development and growth of tourism in South Africa and in this way
contribute positively towards the economy and create new jobs.

Membership

N3 Gateway currently boasts 29 registered members, which are made up of Tourism Associations, Co Ops, Section 21 Companies and Municipalities. The only private member is the N3 Toll Concession. It now represents approximately 1500 stakeholders which in turn support and estimated 9000 full-time and part-time jobs.

Marketing

Shows:
N3 Gateway attends several tourism trade and consumer shows each year. These include Indaba, at which the N3 Gateway has been a regular exhibitor since 2009. All members are invited to register as sharing exhibitors and thereby benefit from the reduced costs and cross marketing benefits on offer. The consumer shows that the N3 Gateway attends are the Beeld Holiday Show, Gauteng Outdoor Eco and Adventure Expo and the Gauteng Getaway Show. Once again N3 Gateway members are invited to attend these shows as sharing exhibitors on the N3 Gateway stand.

Brochures & Printed Materials:
The N3 Gateway produces an annual Members Brochure in DL format, which gives a brief overview of each member and includes a map of the route and list of the N3 Gateway Information Nodes. The Discover the N3 Gateway Itinerary Brochure is a comprehensive guide to a variety of itineraries which can be enjoyed along the N3 Gateway route.

Another method of marketing available to N3 Gateway members is the N3TC custom publication – Mobility. Mobility is produced three times a year – one for the Easter peak period and the second for the December peak period – and distributed at the Wilge Toll Plaza. N3 Gateway members are invited to submit articles on their areas for editorial consideration.

Digital Marketing:
The N3 Gateway has developed several digital marketing tools including a comprehensive website, monthly eNewsletter, Facebook, Twitter and Pinterest pages.

Recognition

The N3 Gateway is recognised by South African Tourism and KwaZulu-Natal Provincial Tourism as a key roleplayer in the tourism industry. It is registered with the KwaZulu-Natal Department of Economic Development and Tourism as a Tourism Association.

Vision

To become a world-class tourism marketing association, renowned for innovation, collaboration, environmental sustainability and responsible tourism

Mission

As an over-arching tourism association our mission is to:

  • Collectively market the products, services and experiences offered by our members;
  • Develop the institutional capacity required to meet the needs and expectations of our stakeholders;
  • Produce high quality marketing materials that appropriately and effectively market the N3 Gateway Tourism Association and our members;
  • Form strategic alliances with other tourism organisations to achieve mutually beneficial outcomes and overcome challenges which fall beyond the expertise and capacity of the association;
  • Lead and assist every tourism related entity, through its CTO, association or municipality, within the vicinity of the N3 Gateway in becoming a sustainable, mutually supportive and successful enterprise, each following its own objectives; and
  • Assist the local, provincial and national tourism authorities in achieving their short, medium and long-term tourism objectives.
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